BIRGing and CORFing Measurement
BIRGing and CORFing measurement is a behavioral and self-report procedure for quantifying how people manage their public image by advertising or hiding their association with a group after that group succeeds or fails. Basking In Reflected Glory (BIRGing), documented by Robert Cialdini and colleagues in 1976, is the tendency to publicize one's connection to a winner, for example by wearing team apparel or saying 'we won' after a victory. Cutting Off Reflected Failure (CORFing), studied by Snyder, Lassegard, and Ford in 1986, is the complementary tendency to distance oneself from a loser, for example by saying 'they lost.' Wann and Branscombe's 1990 work showed that these responses depend on fan identification: die-hard, highly identified fans BIRG strongly and resist CORFing, while fair-weather, low-identification fans CORF readily. Measuring both responses against team outcomes and identification reveals how spectators use sport affiliations to maintain self-image.
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Sources
- Cialdini, R. B., Borden, R. J., Thorne, A., Walker, M. R., Freeman, S., & Sloan, L. R. (1976). Basking in Reflected Glory: Three (Football) Field Studies. Journal of Personality and Social Psychology, 34(3), 366-375. DOI: 10.1037/0022-3514.34.3.366 ↗
- Snyder, C. R., Lassegard, M., & Ford, C. E. (1986). Distancing After Group Success and Failure: Basking in Reflected Glory and Cutting Off Reflected Failure. Journal of Personality and Social Psychology, 51(2), 382-388. DOI: 10.1037/0022-3514.51.2.382 ↗
- Wann, D. L., & Branscombe, N. R. (1990). Die-Hard and Fair-Weather Fans: Effects of Identification on BIRGing and CORFing Tendencies. Journal of Sport and Social Issues, 14(2), 103-117. DOI: 10.1177/019372359001400203 ↗
Comment citer cette page
ScholarGate. (2026, June 23). BIRGing and CORFing Measurement (Image-Management Responses to Team Outcomes). ScholarGate. https://scholargate.app/fr/sport-leisure-studies/birging-corfing-measurement
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- Psychological Continuum ModelSport Leisure Studies↔ comparer
- Sport Spectator Identification ScaleSport Leisure Studies↔ comparer
- Team Identification-Social Psychological Health ModelSport Leisure Studies↔ comparer
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