Comparer des méthodes

	Échelle de confiance en ligne	Échelle d'engagement sur les médias sociaux
Domaine	Systèmes d'information	Systèmes d'information
Famille	Process / pipeline	Process / pipeline
Année d'origine	2000	2011
Auteur d'origine	Walker & Johnson; Jarvenpaa et al.	Hollebeek; Zhang & Zhu
Type	Likert-scale trust measure	Likert-scale engagement measure
Source fondatrice	Walker, D., & Johnson, R. (2006). Why consumers use online and visit physical stores. Journal of Retailing and Consumer Services, 13(2), 143-151.	Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36.
Alias	Consumer Trust, Web Trust	Social Media Engagement, SME Scale
Apparentées	4	4
Résumé	The Online Trust Scale measures consumer confidence and belief in online platforms (e-commerce websites, digital services, social platforms). Developed by researchers including Jarvenpaa, Tractinsky, and Vitale (2000) and Walker and Johnson (2006), this scale captures dimensions of perceived security, vendor reliability, privacy protection, and transaction confidence. Online trust is a critical antecedent to behavioral intention and actual purchase/usage in digital commerce contexts.	The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities.