Field-Based Theoretical Sampling — Iterative Sampling in Fieldwork Settings

Field-based theoretical sampling is an iterative qualitative sampling strategy in which decisions about whom to observe or interview next are made during active fieldwork, guided by emerging theoretical insights from the data already collected. Rooted in Glaser and Strauss's grounded theory, it extends theoretical sampling into naturalistic, in-situ field settings — ethnographic sites, clinical environments, organizational contexts — where data collection and analysis proceed simultaneously.