Bayesian Model Testing Research — Bayesian Model Comparison and Hypothesis Evaluation

Bayesian model testing research is a quantitative design in which competing theoretical models or hypotheses are evaluated by comparing their marginal likelihoods given observed data. The central tool is the Bayes factor — a ratio that quantifies how much more likely the data are under one model than under another. Unlike null-hypothesis significance testing, Bayesian model testing yields direct evidence for or against specific hypotheses, incorporates prior knowledge, and can support a null hypothesis rather than merely failing to reject it.