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Home›Qualitative›Conversation Analysis — Studying Talk-in-Interaction
Process / pipelineDiscourse Analysis

Conversation Analysis — Studying Talk-in-Interaction

Conversation Analysis (CA) · Also known as: CA, talk-in-interaction, sequential analysis, interactional analysis

Conversation Analysis (CA) is a qualitative research method that examines the fine-grained sequential structure of naturally occurring talk and social interaction. Developed by sociologists Harvey Sacks, Emanuel Schegloff, and Gail Jefferson in the 1960s and 1970s, CA investigates how participants in a conversation accomplish social actions — such as invitations, refusals, or diagnoses — through the precise moment-by-moment organisation of their talk, including turn-taking, sequence structure, repair, and recipient design.

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Conversation Analysis
Content AnalysisDiscourse AnalysisEthnographyNarrative AnalysisPhenomenologyThematic AnalysisAppraisal AnalysisComparative Conversation…Digital Conversation Ana…Field-based Conversation…

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When to use it

CA is the method of choice when the research question concerns how social actions, identities, or institutional tasks are accomplished through the sequential organisation of talk. It is especially well suited to institutional settings — medicine, law, education, psychotherapy, service encounters — where the structure of interaction has practical consequences. CA requires audio or video recordings of real interactions; it cannot be conducted on interview or survey data. It is not appropriate when the goal is to measure attitudes, build substantive theory about a social process, or understand subjective lived experience — grounded theory, phenomenology, or mixed-methods designs are better fits for those goals.

Strengths & limitations

Strengths
  • Grounds analysis in naturally occurring data, avoiding the artificiality of researcher-imposed tasks or interview questions.
  • The next-turn proof procedure provides a built-in, participant-derived check on analytic interpretations.
  • Reveals the micro-level sequential machinery of talk that other methods treat as background noise.
  • Highly applicable to institutional settings where the organisation of interaction has direct practical and policy implications.
  • Does not require a large pre-defined sample; even a handful of episodes can yield replicable structural descriptions when systematically collected.
Limitations
  • Requires access to genuine recordings; retrospective accounts, interviews, or reconstructed notes are insufficient for CA.
  • Jefferson transcription is time-intensive — one hour of recorded interaction can take 10–20 hours to transcribe at the level of detail CA demands.
  • Findings describe interactional structure, not subjective meaning or social causation; CA does not explain why participants act as they do in terms of motives, attitudes, or social forces.
  • The emphasis on sequential detail can make findings seem narrow or inaccessible to audiences outside linguistics, sociology, or communication studies.
  • Ethical and logistical challenges in obtaining genuine recordings of sensitive interactions (e.g., medical consultations, legal proceedings) can be substantial.

Frequently asked

Can I use CA on interview data I have already collected?

No. CA requires recordings of naturally occurring interaction — talk that participants would have produced regardless of the researcher's presence. Research interview data are shaped by the interviewer's questions and the interviewee's awareness of being studied; they cannot be analysed as ordinary or institutional conversation. If your data are interviews, discourse analysis or thematic analysis is more appropriate.

How many interactions or recordings do I need?

There is no fixed minimum. CA typically works with collections of 20–50 or more instances of a specific phenomenon drawn from a corpus of recordings. Some studies build collections from hundreds of instances across many hours of data; others achieve analytic saturation with fewer recordings when the phenomenon is clearly delineated. The key is building a collection large enough to identify systematic patterns and their variant forms, not meeting a participant count.

Do I need to learn the Jefferson transcription system?

Yes, if you are conducting CA yourself. Jefferson notation — covering timed pauses, overlap onset and offset, intonation contours, volume, and speech rate — is not optional decoration; it records the very features that CA demonstrates to be interactionally consequential. Many analyses hinge on the exact placement of a 0.3-second pause or the onset of overlap. Commercial transcription services and speech-to-text tools produce orthographic transcripts that are inadequate for CA without substantial specialist revision.

What is the difference between CA and critical discourse analysis (CDA)?

CA and CDA share an interest in talk and text but differ fundamentally in their theoretical commitments. CA suspends assumptions about power, ideology, or social structure, working only from what participants demonstrably orient to in the interaction itself. CDA begins from a critical theoretical framework and uses discourse data as evidence of broader social inequalities or ideological positions. CA practitioners are generally cautious about importing external explanatory frameworks because doing so risks overriding what participants themselves are doing in the data.

Is CA suitable for online and text-based communication?

CA has been extended to text-based interaction (chat, SMS, social media) and multimodal interaction (video calls, gesture, gaze). These adaptations require modified transcription conventions that capture the medium's specific features — for example, message delivery timing and platform affordances in chat. The core sequential logic of CA applies, but analysts must adapt transcription practices to the modality.

Sources

  1. Sacks, H., Schegloff, E. A., & Jefferson, G. (1974). A simplest systematics for the organization of turn-taking for conversation. Language, 50(4), 696–735. link ↗
  2. Sidnell, J. (2010). Conversation Analysis: An Introduction. Wiley-Blackwell. ISBN: 978-1405159098

How to cite this page

ScholarGate. (2026, June 3). Conversation Analysis (CA). ScholarGate. https://scholargate.app/en/qualitative/conversation-analysis

Related methods

Content AnalysisDiscourse AnalysisEthnographyNarrative AnalysisPhenomenologyThematic Analysis

Which method?

Set this method beside its closest kin and read them side by side — the library lays the books on the table; the choice is yours.

  • Content AnalysisQualitative↔ compare
  • Discourse AnalysisQualitative Research↔ compare
  • EthnographyQualitative↔ compare
  • Narrative AnalysisQualitative↔ compare
  • PhenomenologyQualitative↔ compare
  • Thematic AnalysisQualitative Research↔ compare
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Referenced by

Appraisal AnalysisComparative Conversation AnalysisDigital Conversation AnalysisField-based Conversation AnalysisInterpretive conversation analysisMultiple case-based conversation analysisParticipatory Conversation AnalysisPoliteness AnalysisSpeech Act AnalysisVisual Elicitation Conversation Analysis

Similar methods

Interpretive conversation analysisField-based Conversation AnalysisMultiple case-based conversation analysisDigital Conversation AnalysisParticipatory Conversation AnalysisComparative Conversation AnalysisVisual Elicitation Conversation AnalysisDiscourse Analysis

Related reference concepts

Conversation AnalysisInteractional SociolinguisticsDiscourse AnalysisQualitative Research MethodsDiscourse AnalysisContextualization Cues and Conversational Inference

Spotted an issue on this page? Report or suggest a fix →

ScholarGate — Conversation Analysis (Conversation Analysis (CA)). Retrieved 2026-07-21 from https://scholargate.app/en/qualitative/conversation-analysis · Dataset: https://doi.org/10.5281/zenodo.20539026
Quick facts
Originator
Harvey Sacks, Emanuel Schegloff, and Gail Jefferson
Year
Late 1960s–1974 (foundational lectures 1964–1972; landmark article 1974)
Type
Qualitative research method
DataType
Audio or video recordings of naturally occurring talk and interaction
TypicalSampleSize
Varies widely; 10–100+ interaction episodes or 2–20 hours of recorded talk
Subfamily
Discourse Analysis
Related methods
Content AnalysisDiscourse AnalysisEthnographyNarrative AnalysisPhenomenologyThematic Analysis
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