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Implicit Political Attitude Measure

Implicit political attitude measures assess automatic, relatively uncontrolled evaluations of political objects, candidates, parties, racial and social groups, using reaction-time and misattribution tasks rather than self-report. The two leading instruments are the Implicit Association Test (Greenwald et al., 1998), which infers attitudes from the speed of categorization, and the Affect Misattribution Procedure (Payne et al., 2005), which infers them from how a prime biases judgments of ambiguous targets.

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Sources

  1. Greenwald, A. G., McGhee, D. E., & Schwartz, J. L. K. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74(6), 1464-1480. DOI: 10.1037/0022-3514.74.6.1464
  2. Payne, B. K., Cheng, C. M., Govorun, O., & Stewart, B. D. (2005). An inkblot for attitudes: Affect misattribution as implicit measurement. Journal of Personality and Social Psychology, 89(3), 277-293. DOI: 10.1037/0022-3514.89.3.277

How to cite this page

ScholarGate. (2026, June 22). Implicit Measurement of Political Attitudes. ScholarGate. https://scholargate.app/en/political-psychology/implicit-political-attitude-measure

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ScholarGateImplicit Political Attitude Measure (Implicit Measurement of Political Attitudes). Retrieved 2026-06-24 from https://scholargate.app/en/political-psychology/implicit-political-attitude-measure · Dataset: https://doi.org/10.5281/zenodo.20539026