Compare methods

	Implicit Political Attitude Measure	Ethnocentrism Scale
Field	Political Psychology	Political Psychology
Family	Process / pipeline	Process / pipeline
Year of origin	1998	2001
Originator	Anthony Greenwald; B. Keith Payne	James W. Neuliep & James C. McCroskey
Type	Reaction-time implicit measure	Self-report attitude scale
Seminal source	Greenwald, A. G., McGhee, D. E., & Schwartz, J. L. K. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74(6), 1464-1480.	Neuliep, J. W. (2002). Assessing the reliability and validity of the Generalized Ethnocentrism Scale. Journal of Intercultural Communication Research, 31(4), 201-215.
Aliases	Political IAT, Implicit Association Test (Political), Affect Misattribution Procedure, AMP	GENE Scale, Ethnocentrism Scale, Generalized Ethnocentrism Scale
Related	4	4
Summary	Implicit political attitude measures assess automatic, relatively uncontrolled evaluations of political objects, candidates, parties, racial and social groups, using reaction-time and misattribution tasks rather than self-report. The two leading instruments are the Implicit Association Test (Greenwald et al., 1998), which infers attitudes from the speed of categorization, and the Affect Misattribution Procedure (Payne et al., 2005), which infers them from how a prime biases judgments of ambiguous targets.	The Generalized Ethnocentrism (GENE) Scale, developed by Neuliep and McCroskey, is a self-report instrument measuring ethnocentrism: the tendency to view one's own group as the center of the social universe and to judge other groups by its standards, with corresponding ingroup preference and outgroup derogation. In political science, the ethnocentrism construct was given prominence by Kinder and Kam's (2009) Us Against Them, which uses survey-based ethnocentrism measures to explain American policy opinion.