Method evidence record

Multimodal Content Analysis

Multimodal content analysis studies how communication makes meaning through the combination of several modes at once — written and spoken language, images, layout, color, gesture, music, and sound. Grounded in the social-semiotic theory of Kress and van Leeuwen, it analyzes each mode by its own meaning-making resources and, crucially, how the modes work together, since modern media messages are rarely text alone.

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Multimodal Content Analysis of Communication

Taxonomic method record · process-pipeline / communication

Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. · ISBN 9780415319157
Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Thousand Oaks, CA: Sage. · ISBN 9780761915454

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Related methods

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Same method familyFraming Analysismachine-suggested · Relational suggestion, not evidence.Same method familyManifest Content Analysismachine-suggested · Relational suggestion, not evidence.Same method familyNarrative Analysis in Mediamachine-suggested · Relational suggestion, not evidence.Same method familyVisual Framing Analysismachine-suggested · Relational suggestion, not evidence.