Visual Framing Analysis
Visual framing analysis examines how images — photographs, video stills, infographics — frame an issue by selecting and emphasizing certain aspects of reality, just as verbal frames do. Building on framing theory and the multi-level model articulated by Rodriguez and Dimitrova, it interprets visuals across levels from what is literally depicted to the ideological meanings they carry, recognizing that images frame powerfully and often covertly.
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Sources
- Rodriguez, L., & Dimitrova, D. V. (2011). The levels of visual framing. Journal of Visual Literacy, 30(1), 48–65. DOI: 10.1080/23796529.2011.11674684 ↗
- Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58. DOI: 10.1111/j.1460-2466.1993.tb01304.x ↗
How to cite this page
ScholarGate. (2026, June 22). Visual Framing Analysis of Images and Media. ScholarGate. https://scholargate.app/en/communication/visual-framing-analysis
Which method?
Set this method beside its closest kin and read them side by side — the library lays the books on the table; the choice is yours.
- Eye-Tracking in Media ResearchCommunication↔ compare
- Framing AnalysisCommunication↔ compare
- Manifest Content AnalysisCommunication↔ compare
- Multimodal Content AnalysisCommunication↔ compare