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Gain-Loss Message Framing Analysis/Evidence
Method evidence record

Gain-Loss Message Framing Analysis

Gain-loss message framing analysis is an experimental method for testing whether a persuasive appeal works better when it stresses the benefits of acting (gain frame) or the costs of not acting (loss frame). Grounded in prospect theory and synthesized for health communication by Rothman and Salovey, it predicts that loss frames are more persuasive for risky detection behaviors while gain frames win for safe prevention behaviors.

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Source record

Citations copied verbatim from the method’s source record. No claim-level verification is inferred from them.

Gain-Loss Message Framing Experimental Analysis
Taxonomic method record · process-pipeline / communication
  • Rothman, A. J., & Salovey, P. (1997). Shaping perceptions to motivate healthy behavior: The role of message framing. Psychological Bulletin, 121(1), 3–19. · DOI 10.1037/0033-2909.121.1.3
  • Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In Communication and Persuasion (pp. 1–24). New York: Springer. · DOI 10.1007/978-1-4612-4964-1_1
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Related methods

Generated from the method graph and shown as machine-suggested relations — no evidence claim is inferred.

Same method familyElaboration Likelihood Analysismachine-suggested · Relational suggestion, not evidence.Same method familyFraming Analysismachine-suggested · Relational suggestion, not evidence.Same method familyFraming Effects Experimentmachine-suggested · Relational suggestion, not evidence.Same method familyMedia Priming Experimentmachine-suggested · Relational suggestion, not evidence.

Evidence status

Sources recorded, not reviewed

Bibliographic sources are present. Claim-level evidence review has not been performed.

Sources

2 recorded citations, copied from the method source record.

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