Elaboration Likelihood Analysis
Elaboration likelihood analysis applies Petty and Cacioppo's 1986 Elaboration Likelihood Model (ELM) to study persuasion through experiments that cross message argument quality with peripheral cues under varying levels of audience motivation and ability to think. It identifies whether attitude change travels the central route — effortful scrutiny of arguments — or the peripheral route, reliance on simple cues like source attractiveness or message length.
Read the full method
Sign in with a free account to read this section.
Method map
The neighbourhood of related methods — select a node to explore.
Sources
- Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In Communication and Persuasion (pp. 1–24). New York: Springer. DOI: 10.1007/978-1-4612-4964-1_1 ↗
- Petty, R. E., Cacioppo, J. T., & Goldman, R. (1981). Personal involvement as a determinant of argument-based persuasion. Journal of Personality and Social Psychology, 41(5), 847–855. DOI: 10.1037/0022-3514.41.5.847 ↗
How to cite this page
ScholarGate. (2026, June 22). Elaboration Likelihood Model Experimental Analysis. ScholarGate. https://scholargate.app/en/communication/elaboration-likelihood-analysis
Which method?
Set this method beside its closest kin and read them side by side — the library lays the books on the table; the choice is yours.
- Framing Effects ExperimentCommunication↔ compare
- Gain-Loss Message Framing AnalysisCommunication↔ compare
- Media Priming ExperimentCommunication↔ compare
- Media Richness AnalysisCommunication↔ compare