Compare methods

	Social Media Network Analysis	Network Agenda-Setting
Field	Communication	Communication
Family	Process / pipeline	Process / pipeline
Year of origin	2017	2011
Originator	Social network analysis tradition (Wasserman & Faust); Himelboim et al. for platform typologies	Lei Guo & Maxwell McCombs
Type	Structural analysis of relationships among social-media actors	Network-analytic extension of agenda-setting theory
Seminal source	Himelboim, I., Smith, M. A., Rainie, L., Shneiderman, B., & Espina, C. (2017). Classifying Twitter topic-networks using social network analysis. Social Media + Society, 3(1), 1–13.	Guo, L. (2012). The application of social network analysis in agenda-setting research: A methodological exploration. Journal of Broadcasting & Electronic Media, 56(4), 616–631.
Aliases	Social media SNA, Online interaction network analysis, Platform conversation network analysis, Sosyal Medya Ağ Analizi	Network agenda setting model, Third-level agenda setting, NAS model, Ağ Gündem Belirleme
Related	4	4
Summary	Social media network analysis applies social-network methods to the relationships among accounts on platforms — who follows, mentions, replies to, retweets, or shares whom — to reveal the structure of online conversation. By representing interactions as a graph and computing measures of centrality and community, it identifies influential actors, cohesive clusters, and the overall shape of public discourse around a topic.	Network agenda-setting (NAS), also called third-level agenda setting, extends classic agenda-setting theory by proposing that news media transfer to the public not only the salience of issues (first level) and of attributes (second level), but the very web of associations among issues and attributes. Introduced by Lei Guo and Maxwell McCombs, the method represents the media agenda and the public agenda as networks and tests whether the media's bundling of elements is reproduced in the public's mind.