Regression modelQuasi-experimental / causal inference

Causal Impact Analysis

Causal Impact Analysis, introduced by Brodersen et al. (2015) at Google, uses Bayesian structural time-series models to estimate what would have happened to an outcome had an intervention never occurred. By constructing a probabilistic counterfactual from pre-treatment data and control covariates, it quantifies point-in-time and cumulative treatment effects with full posterior uncertainty intervals.

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Sources

  1. Brodersen, K. H., Gallusser, F., Koehler, J., Remy, N., & Scott, S. L. (2015). Inferring causal impact using Bayesian structural time-series models. Annals of Applied Statistics, 9(1), 247-274. DOI: 10.1214/14-AOAS788
  2. CausalImpact. Wikipedia. link

Related methods

Referenced by

ScholarGateCausal Impact Analysis (Bayesian Structural Time-Series Causal Impact Analysis). Retrieved 2026-06-04 from https://scholargate.app/en/causal-inference/causal-impact-analysis