Bass Diffusion Model
The Bass diffusion model is a parsimonious mathematical model of how a new product or technology spreads through a market over time, introduced by Frank Bass in 1969. It represents adoption as the combined effect of two forces—external influence (mass media, advertising) acting on innovators and internal influence (word of mouth, imitation) acting on imitators—producing the characteristic S-shaped cumulative adoption curve from a fixed pool of eventual adopters.
اقرأ الطريقة كاملة
سجّل الدخول بحساب مجاني لقراءة هذا القسم.
خريطة المناهج
محيط المناهج ذات الصلة — اختر عقدةً للاستكشاف.
المصادر
- Bass, F. M. (1969). A new product growth for model consumer durables. Management Science, 15(5), 215-227. DOI: 10.1287/mnsc.15.5.215 ↗
- Mahajan, V., Muller, E., & Bass, F. M. (1990). New product diffusion models in marketing: a review and directions for research. Journal of Marketing, 54(1), 1-26. DOI: 10.2307/1252170 ↗
كيف تستشهد بهذه الصفحة
ScholarGate. (2026, June 22). Bass Model of New Product Diffusion. ScholarGate. https://scholargate.app/ar/science-technology-studies/bass-diffusion-model
أيُّ منهج؟
ضع هذا المنهج إلى جانب أقرب نظائره واقرأهما جنباً إلى جنب — المكتبة تضع الكتب على الطاولة، والاختيار لك.
- Technological Innovation SystemsScience Technology Studies↔ قارن
- Technology Acceptance ModelScience Technology Studies↔ قارن
- Triple Helix AnalysisScience Technology Studies↔ قارن