Process / pipelineDeneysel desen

交叉 A/B 测试 — 被试内 A/B 测试设计

交叉 A/B 测试是一种实验设计，其中相同的参与者或单元按顺序暴露于处理 A 和处理 B，每个单元作为自身的对照。通过消除被试间变异性，该设计在相同的样本量下比标准的平行 A/B 测试具有更高的统计功效，但它需要仔细处理残留效应和时间段混淆。

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The neighbourhood of related methods — select a node to explore.

交叉 A/B 测试

Jones, B., & Kenward, M. G. (2014). Design and Analysis of Cross-Over Trials (3rd ed.). Chapman and Hall/CRC. ISBN: 9781439861424
Kohavi, R., Tang, D., & Xu, Y. (2020). Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. Cambridge University Press. ISBN: 9781108724227

ScholarGate. (2026, June 3). Crossover A/B Testing Design. ScholarGate. https://scholargate.app/zh/experimental-design/crossover-ab-test

Set this method beside its closest kin and read them side by side — the library lays the books on the table; the choice is yours.