Process / pipelineDeneysel desen

簇随机 A/B 测试

簇随机 A/B 测试是一种实验设计，其中将完整的群体（簇）——例如城市、学校、社交网络社区或应用程序用户细分——作为一个整体单位随机分配到处理（A）或对照（B）条件，而不是随机分配个体用户或受试者。当处理效应在个体之间溢出（如果应用个体级别随机化）或干预必须在群体级别进行时，就会采用这种方法。

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The neighbourhood of related methods — select a node to explore.

簇随机 A/B 测试

Ugander, J., Karrer, B., Backstrom, L., & Kleinberg, J. (2013). Graph cluster randomization: Network exposure to multiple universes. Proceedings of the 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 329–337. DOI: 10.1145/2487575.2487695 ↗
Hayes, R. J., & Moulton, L. H. (2017). Cluster Randomised Trials (2nd ed.). CRC Press. ISBN: 9781498728874

ScholarGate. (2026, June 3). Cluster Randomized A/B Test. ScholarGate. https://scholargate.app/zh/experimental-design/cluster-randomized-ab-test

Set this method beside its closest kin and read them side by side — the library lays the books on the table; the choice is yours.