方法证据记录
Field-based netnography
Field-based netnography combines the systematic online community observation of netnography with direct in-person fieldwork. Researchers move between digital spaces and physical sites where the same community or practice exists, triangulating online discourse with face-to-face encounters. This approach is particularly suited to communities whose identity and practices span both online and offline worlds — fan communities, patient groups, activist networks, and professional subcultures, among others.
源记录
引文逐字复制自方法源记录。这些引文不代表任何层级的验证。
Field-Based Netnographic Research
分类方法记录 · process-pipeline / qualitative
- Kozinets, R. V. (2020). Netnography: The Essential Guide to Qualitative Social Media Research (3rd ed.). Sage. · ISBN 9781526458162
- Kozinets, R. V. (2015). Netnography: Redefined (2nd ed.). Sage. · ISBN 9781446298411
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