方法证据记录
Diffusion of Innovation Model
The Diffusion of Innovation (DOI) model is a theoretical framework developed by Everett Rogers in 1962 to explain how innovations spread through populations over time. The framework categorizes adopters into five groups based on when they adopt an innovation and describes the characteristic S-shaped curve that typically describes market adoption of new products, services, and technologies.
源记录
引文逐字复制自方法源记录。这些引文不代表任何层级的验证。
Rogers Diffusion of Innovation Framework
分类方法记录 · process-pipeline / marketing
- Rogers, E. M. (1962). Diffusion of Innovations. Free Press. · ISBN 978-0743222296
- Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). Free Press. · ISBN 978-0743222296
- Bass, F. M. (1969). A New Product Growth for Model Consumer Durables. Management Science, 15(5), 215-227. · DOI 10.1287/mnsc.15.5.215
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