方法证据记录
Cultivation Differential Analysis
Cultivation differential analysis is the analytic core of cultivation theory: it compares the social-reality beliefs of heavy television viewers with those of light viewers to estimate how much exposure to television's recurrent messages 'cultivates' a worldview. The cultivation differential is the percentage-point gap between heavy and light viewers in endorsing a television-consistent belief, examined net of demographic controls and refined by the concepts of mainstreaming and resonance.
源记录
引文逐字复制自方法源记录。这些引文不代表任何层级的验证。
Cultivation Differential Analysis of Media Effects
分类方法记录 · process-pipeline / communication
- Gerbner, G., & Gross, L. (1976). Living with television: The violence profile. Journal of Communication, 26(2), 172–199. · DOI 10.1111/j.1460-2466.1976.tb01397.x
- Gerbner, G., Gross, L., Morgan, M., & Signorielli, N. (1980). The 'mainstreaming' of America: Violence profile no. 11. Journal of Communication, 30(3), 10–29. · DOI 10.1111/j.1460-2466.1980.tb01987.x
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