方法对比
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| 加权配额抽样× | 分层抽样× | |
|---|---|---|
| 领域 | 调查方法论 | 调查方法论 |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | Mid-to-late 20th century | 1977 |
| 提出者≠ | Derived from quota sampling (mid-20th century market research) combined with survey weighting theory (Kalton, 1983) | William G. Cochran |
| 类型≠ | Non-probability sampling with post-collection weight adjustment | Probability-based survey sampling design |
| 开创性文献≠ | Kalton, G. (1983). Introduction to Survey Sampling. Sage Publications. ISBN: 978-0803921290 | Cochran, W. G. (1977). Sampling Techniques (3rd ed.). Wiley. ISBN: 978-0-471-16240-7 |
| 别名 | quota sampling with weighting, weighted quota survey, post-weighted quota sampling, quota sample weighting | Proportional Stratified Sampling, Optimal Allocation Sampling, Stratum-Based Sampling, Tabakalı Örnekleme |
| 相关≠ | 5 | 2 |
| 摘要≠ | Weighted quota sampling combines quota sampling — recruiting a set number of respondents matching pre-specified demographic cells — with post-collection statistical weighting that adjusts each respondent's contribution to match known population proportions. The result is a non-probability design with a bias-correction mechanism, widely used in market research, political polling, and applied social surveys when probability sampling is impractical but representativeness remains a goal. | Stratified sampling is a probability sampling design in which the target population is partitioned into non-overlapping, exhaustive subgroups called strata, and independent probability samples are drawn within each stratum. Formalized by William G. Cochran in Sampling Techniques (1977), the method exploits known population structure to reduce variance and guarantee representativeness of all major subgroups, making it a cornerstone of large-scale survey research and official statistics. |
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