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旅行动机量表×游客满意度量表×
领域旅游管理旅游管理
方法族Process / pipelineProcess / pipeline
起源年份19791990s
提出者Crompton, J. L.; Iso-Ahola, S. E.Multiple authors (composite instrument)
类型Self-report questionnaireSelf-report questionnaire
开创性文献Plog, S. C. (1974). Why destination areas rise and fall in popularity. The Cornell Hotel and Restaurant Administration Quarterly, 14(4), 55-58. DOI ↗Akama, J. S., & Kieti, D. M. (1996). Tourism and socio-economic change in a Kenyan coastal community. Journal of Tourism Studies, 7(2), 45-61. link ↗
别名TMS, Tourism Motivation ScaleTSS
相关55
摘要The Travel Motivation Scale (TMS) measures the underlying reasons and psychological drivers that prompt individuals to take vacations and choose specific destinations. Developed by Crompton (1979) and Iso-Ahola (1982), and theoretically grounded in push–pull motivation theory, the TMS operationalizes intrinsic motivations (escape from routine, self-discovery, social connection) and destination-specific attractions (beaches, cultural sites, activities). Understanding travel motivation is central to destination positioning, experience design, and visitor segmentation, as different motivational profiles require different marketing messages and service configurations.The Tourist Satisfaction Scale (TSS) measures overall and domain-specific satisfaction of visitors to a destination or tourism facility. Developed across multiple research streams in the 1990s-2000s, it quantifies how well tourism experiences meet visitor expectations across accommodation, attractions, service quality, and value. Essential for destination marketing organizations and hospitality managers seeking systematic feedback on visitor experiences and competitive benchmarking.
ScholarGate数据集
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ScholarGate方法对比: Travel Motivation Scale · Tourist Satisfaction Scale. 于 2026-06-20 检索自 https://scholargate.app/zh/compare