方法对比
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| 电话辅助调查× | 在线调查× | |
|---|---|---|
| 领域 | 调查方法论 | 调查方法论 |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | 1970s (widespread from mid-1970s; Groves & Kahn 1979 seminal text) | Mid-1990s (widespread scholarly adoption ~1995–2000) |
| 提出者≠ | Groves & Kahn (foundational comparative study); CATI systems developed by Charles Cannell and colleagues at University of Michigan | Mick P. Couper, Don A. Dillman (early systematic frameworks) |
| 类型≠ | Quantitative / mixed-mode data collection | Quantitative / mixed-methods data collection technique |
| 开创性文献≠ | Groves, R. M., & Kahn, R. L. (1979). Surveys by telephone: A national comparison with personal interviews. Academic Press. link ↗ | Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494. DOI ↗ |
| 别名 | CATI survey, computer-assisted telephone interview, telephone survey, phone survey | web survey, internet survey, e-survey, computer-assisted web interviewing |
| 相关≠ | 5 | 6 |
| 摘要≠ | A telephone-assisted survey is a structured data-collection method in which a trained interviewer administers a standardised questionnaire to respondents over the telephone, often supported by Computer-Assisted Telephone Interviewing (CATI) software. It combines the efficiency of remote administration with the response-quality advantages of live interviewer guidance, making it widely used in social, public-health, market-research, and political polling contexts. | An online survey is a structured data collection instrument hosted on a web platform and completed by respondents via internet-connected devices. It enables large-scale, geographically dispersed data gathering at low cost and with rapid turnaround. Respondents self-administer the questionnaire at their convenience, which reduces interviewer bias and permits automatic data capture. Online surveys are the dominant mode of survey research in social, behavioural, health, and market research today. |
| ScholarGate数据集 ↗ |
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