方法对比

	电话辅助调查	移动调查
领域	调查方法论	调查方法论
方法族	Process / pipeline	Process / pipeline
起源年份	1970s (widespread from mid-1970s; Groves & Kahn 1979 seminal text)	Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015)
提出者	Groves & Kahn (foundational comparative study); CATI systems developed by Charles Cannell and colleagues at University of Michigan	Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others)
类型	Quantitative / mixed-mode data collection	Quantitative / mixed data collection technique
开创性文献	Groves, R. M., & Kahn, R. L. (1979). Surveys by telephone: A national comparison with personal interviews. Academic Press.	Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560.
别名	CATI survey, computer-assisted telephone interview, telephone survey, phone survey	smartphone survey, mobile web survey, mobile questionnaire, m-survey
相关	5	6
摘要	A telephone-assisted survey is a structured data-collection method in which a trained interviewer administers a standardised questionnaire to respondents over the telephone, often supported by Computer-Assisted Telephone Interviewing (CATI) software. It combines the efficiency of remote administration with the response-quality advantages of live interviewer guidance, making it widely used in social, public-health, market-research, and political polling contexts.	A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority.