方法对比
并排查看您选择的方法；存在差异的行会高亮显示。
| 社交媒体参与度量表× | 技术准备度指数× | |
|---|---|---|
| 领域 | 信息系统 | 信息系统 |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | 2011 | 2000 |
| 提出者≠ | Hollebeek; Zhang & Zhu | Ajay Parasuraman |
| 类型≠ | Likert-scale engagement measure | Likert-scale questionnaire |
| 开创性文献≠ | Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36. link ↗ | Parasuraman, A., & Colby, C. L. (2015). An updated and streamlined Technology Readiness Index. Journal of Service Research, 18(1), 59-74. DOI ↗ |
| 别名 | Social Media Engagement, SME Scale | TRI, Parasuraman Technology Readiness |
| 相关 | 4 | 4 |
| 摘要≠ | The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities. | The Technology Readiness Index (TRI) was developed by Ajay Parasuraman in 2000 to measure individual propensity to adopt and use new technologies. The TRI assesses a person's personal attitudes toward technology across four dimensions: optimism, innovativeness, discomfort, and insecurity. Updated in 2015 with a streamlined 16-item version, the TRI helps identify technology adopter segments and predict behavior across diverse technology contexts. |
| ScholarGate数据集 ↗ |
|
|