方法对比

	参与式数字民族志	Netnography
领域	质性	质性
方法族	Process / pipeline	Process / pipeline
起源年份	2000s–2010s	1997 (coined); 2010 (first comprehensive methodology book)
提出者	Sarah Pink and colleagues; building on Christine Hine's virtual ethnography and Kemmis & McTaggart's participatory action research traditions	Robert V. Kozinets
类型	Qualitative research design	Qualitative research method
开创性文献	Pink, S., Horst, H., Postill, J., Hjorth, L., Lewis, T., & Tacchi, J. (2016). Digital Ethnography: Principles and Practice. Sage. ISBN: 978-1446200957	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
别名	PDE, collaborative digital ethnography, participatory online ethnography, participatory virtual ethnography	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
相关	3	6
摘要	Participatory Digital Ethnography (PDE) is a qualitative research design that combines the immersive observation of digital ethnography with the collaborative, co-inquiry stance of participatory action research. Researchers work alongside community members within digital environments — social media platforms, online forums, gaming worlds, or hybrid digital-physical spaces — co-producing knowledge rather than studying participants from a detached observer position.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.