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| 在线信任量表× | 技术接受模型问卷× | |
|---|---|---|
| 领域 | 信息系统 | 信息系统 |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | 2000 | 1989 |
| 提出者≠ | Walker & Johnson; Jarvenpaa et al. | Fred Davis |
| 类型≠ | Likert-scale trust measure | Likert-scale questionnaire |
| 开创性文献≠ | Walker, D., & Johnson, R. (2006). Why consumers use online and visit physical stores. Journal of Retailing and Consumer Services, 13(2), 143-151. link ↗ | Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. DOI ↗ |
| 别名 | Consumer Trust, Web Trust | TAM, Davis TAM |
| 相关 | 4 | 4 |
| 摘要≠ | The Online Trust Scale measures consumer confidence and belief in online platforms (e-commerce websites, digital services, social platforms). Developed by researchers including Jarvenpaa, Tractinsky, and Vitale (2000) and Walker and Johnson (2006), this scale captures dimensions of perceived security, vendor reliability, privacy protection, and transaction confidence. Online trust is a critical antecedent to behavioral intention and actual purchase/usage in digital commerce contexts. | The Technology Acceptance Model (TAM) is a foundational framework introduced by Fred Davis in 1989 to explain user adoption of information technology. Published in MIS Quarterly, TAM posits that perceived usefulness and perceived ease of use are the primary determinants of technology acceptance, regardless of an individual's prior computer experience or technical background. |
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