方法对比

	在线便利抽样	配额抽样	滚雪球抽样
领域	调查方法论	调查方法论	调查方法论
方法族	Process / pipeline	Process / pipeline	Process / pipeline
起源年份	1990s–2000s (internet survey era)	1930s	1961
提出者	Evolved from convenience sampling; internet applications documented from mid-1990s onward	Developed in market research and opinion polling, notably applied by George Gallup in the 1930s	Leo A. Goodman
类型	Non-probability sampling	Non-probability sampling design	Non-probability sampling technique
开创性文献	Gosling, S. D., Vazire, S., Srivastava, S., & John, O. P. (2004). Should we trust web-based studies? A comparative analysis of six preconceptions about internet questionnaires. American Psychologist, 59(2), 93–104.	Moser, C. A., & Kalton, G. (1972). Survey Methods in Social Investigation (2nd ed.). Heinemann. ISBN: 978-0435827496	Goodman, L. A. (1961). Snowball sampling. Annals of Mathematical Statistics, 32(1), 148–170.
别名	web-based convenience sampling, internet convenience sampling, digital convenience sampling, online accidental sampling	quota-controlled sampling, quota selection, non-probability quota sampling	chain-referral sampling, network sampling, respondent-driven sampling, referral sampling
相关	3	5	3
摘要	Online convenience sampling is a non-probability technique in which participants are recruited via internet channels — survey platforms, social media, email lists, or research panels — simply because they are accessible and willing to respond. It is the online analogue of traditional convenience sampling, offering fast, low-cost data collection at the expense of known representativeness. It is among the most widely used approaches in social, behavioral, and health sciences research conducted through web-based surveys.	Quota sampling is a non-probability technique in which the researcher pre-specifies how many units to recruit from each subgroup (quota cell) defined by one or more control variables such as age, gender, or occupation. Interviewers or data collectors then use their own judgment to find and enroll participants until each cell is filled. The method guarantees the sample mirrors the population on the control variables but does not provide the randomness needed for classical statistical inference.	Snowball sampling is a non-probability recruitment technique in which initial participants (seeds) refer the researcher to others who meet the study criteria, and those referrals in turn refer further participants. The sample grows incrementally — like a rolling snowball — until the required size or theoretical saturation is reached. It is the method of choice when a target population has no accessible sampling frame, such as undocumented migrants, illicit drug users, survivors of stigmatised experiences, or members of closed professional networks.