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叙事探究×Netnography×
领域质性研究质性
方法族Process / pipelineProcess / pipeline
起源年份20001997 (coined); 2010 (first comprehensive methodology book)
提出者D. Jean Clandinin and F. Michael ConnellyRobert V. Kozinets
类型MethodQualitative research method
开创性文献Clandinin, D. J., & Connelly, F. M. (2000). Narrative inquiry: Experience and story in qualitative research. Jossey-Bass. link ↗Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
别名Narrative Analysis, Narrative Research, Life Story Methodonline ethnography, virtual ethnography, cyber-ethnography, digital ethnography
相关36
摘要Narrative inquiry is a qualitative research methodology that treats stories and life narratives as primary data, analyzing how individuals construct meaning and identity through storytelling. Developed by D. Jean Clandinin and F. Michael Connelly (2000), narrative inquiry examines the narratives people tell about their lives, experiences, and transitions, understanding that people make sense of experience through narrative.Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.
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ScholarGate方法对比: Narrative Inquiry · Netnography. 于 2026-06-20 检索自 https://scholargate.app/zh/compare