方法对比

	Multimodal Content Analysis	Manifest Content Analysis
领域	Communication	Communication
方法族	Process / pipeline	Process / pipeline
起源年份	2006	1952
提出者	Multimodality theory (Kress & van Leeuwen)	Bernard Berelson; codified by Klaus Krippendorff
类型	Analysis of meaning across multiple modes (text, image, sound, layout)	Systematic quantitative coding of explicit message content
开创性文献	Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. ISBN: 9780415319157	Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Thousand Oaks, CA: Sage. ISBN: 9780761915454
别名	Multimodal analysis, Multimodal discourse analysis (content), Text-image-sound content analysis, Çok Kipli İçerik Analizi	Quantitative manifest coding, Surface-content analysis, Manifest-level content analysis, Berelson content analysis
相关	4	5
摘要	Multimodal content analysis studies how communication makes meaning through the combination of several modes at once — written and spoken language, images, layout, color, gesture, music, and sound. Grounded in the social-semiotic theory of Kress and van Leeuwen, it analyzes each mode by its own meaning-making resources and, crucially, how the modes work together, since modern media messages are rarely text alone.	Manifest content analysis is a quantitative research technique that systematically counts the explicit, surface-level features of communication messages — words, sources, themes, images, or actors that are directly visible in the text or media artifact — according to a predefined coding scheme. Rooted in Bernard Berelson's classic definition of content analysis as the 'objective, systematic, and quantitative description of the manifest content of communication,' it is one of the foundational empirical methods of mass communication and media research.