方法对比

	移动调查	结构化访谈
领域	调查方法论	调查方法论
方法族	Process / pipeline	Process / pipeline
起源年份	Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015)	1940s–1950s
提出者	Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others)	Survey research tradition; formalized by Campbell, Katona, and Kahn in mid-20th century
类型	Quantitative / mixed data collection technique	Quantitative / mixed data collection technique
开创性文献	Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560.	Fontana, A., & Frey, J. H. (2000). The interview: From structured questions to negotiated text. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of Qualitative Research (2nd ed., pp. 645–672). Sage.
别名	smartphone survey, mobile web survey, mobile questionnaire, m-survey	standardized interview, formal interview, schedule-based interview, fixed-format interview
相关	6	4
摘要	A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority.	A structured interview is a data collection technique in which every participant is asked exactly the same pre-specified questions in the same order, using standardized wording. Because the interview schedule is fixed, responses across participants are directly comparable, enabling quantitative aggregation and statistical analysis. It sits at the most standardized end of the interview continuum, between the self-administered questionnaire and the semi-structured interview.