方法对比

	数字施特劳斯扎根理论	Netnography
领域	质性	质性
方法族	Process / pipeline	Process / pipeline
起源年份	1990 (Strauss & Corbin foundational); digital adaptation 2000s–2010s	1997 (coined); 2010 (first comprehensive methodology book)
提出者	Anselm Strauss & Juliet Corbin (foundational GT); adapted to digital contexts by subsequent methodologists	Robert V. Kozinets
类型	Qualitative research design and analysis approach	Qualitative research method
开创性文献	Strauss, A., & Corbin, J. (1998). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (2nd ed.). Sage. ISBN: 978-0803959408	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
别名	digital GT (Straussian), Straussian GT in digital contexts, online Straussian grounded theory, digital Strauss-Corbin grounded theory	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
相关	6	6
摘要	Digital Straussian grounded theory applies the systematic, coding-driven approach of Strauss and Corbin's grounded theory to digital data sources such as online forums, social media, chat logs, and digital documents. It retains the Straussian paradigm model and three-stage coding structure — open, axial, and selective — while adapting sampling strategies, theoretical saturation criteria, and ethical protocols to the unique features of online and digital research environments.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.