方法对比

	数字民族志	文献分析
领域	质性	质性研究
方法族	Process / pipeline	Process / pipeline
起源年份	Late 1990s – 2000s	1920
提出者	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)	Max Weber and Karl Mannheim
类型	Qualitative research method	Method
开创性文献	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228	Scott, J. (1990). A Matter of Record: Documentary Sources in Social Research. Polity Press. ISBN: 978-0745608419
别名	online ethnography, virtual ethnography, internet ethnography, netnography	documentary analysis, textual analysis, content analysis of documents, archival research
相关	6	4
摘要	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.	Document analysis is a systematic qualitative research method for examining written, visual, or audiovisual sources—such as policy documents, historical records, organizational records, media reports, emails, social media posts, photographs, or videos—to extract meaning, identify patterns, and understand social phenomena. Developed by Weber and Mannheim in early 20th-century sociology, the method bridges historical research, content analysis, and textual interpretation. Document analysis is used across disciplines to understand organizational change, policy evolution, media representation, historical events, and cultural meaning. Documents provide evidence of what organizations, institutions, or societies value, decide, and communicate, often revealing contradictions between policy and practice.