方法对比

	数字经典扎根理论	Netnography
领域	质性	质性
方法族	Process / pipeline	Process / pipeline
起源年份	1967 (classic GT); digital adaptation from early 2000s onward	1997 (coined); 2010 (first comprehensive methodology book)
提出者	Barney G. Glaser and Anselm L. Strauss (classic GT); digital application developed by subsequent methodologists	Robert V. Kozinets
类型	Qualitative research design	Qualitative research method
开创性文献	Glaser, B. G., & Strauss, A. L. (1967). The Discovery of Grounded Theory: Strategies for Qualitative Research. Aldine. ISBN: 978-0202300283	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
别名	Digital CGT, online classic grounded theory, Glaserian digital grounded theory, classic GT in digital contexts	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
相关	6	6
摘要	Digital Classic Grounded Theory applies Glaser and Strauss's original (Glaserian) grounded theory methodology to data collected from online and digital environments — including social media, online forums, email threads, and chat logs. It preserves the inductive, emergence-focused logic of classic GT while adapting sampling, data collection, and ethical practices to the digital context, aiming to generate a grounded substantive theory that explains a social or psychological process as it unfolds online.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.