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| Thang đo Lòng tin Trực tuyến× | Thang đo mức độ hài lòng với học tập trực tuyến× | |
|---|---|---|
| Lĩnh vực | Hệ thống thông tin | Hệ thống thông tin |
| Họ | Process / pipeline | Process / pipeline |
| Năm ra đời≠ | 2000 | 2008 |
| Người khởi xướng≠ | Walker & Johnson; Jarvenpaa et al. | Bolliger, Halupa, Chi & Kilduff |
| Loại≠ | Likert-scale trust measure | Likert-scale satisfaction measure |
| Công trình gốc≠ | Walker, D., & Johnson, R. (2006). Why consumers use online and visit physical stores. Journal of Retailing and Consumer Services, 13(2), 143-151. link ↗ | Chi, T., & Kilduff, P. P. (2011). Understanding consumer perceived value of casual online games. New Media & Society, 13(6), 954-971. link ↗ |
| Tên gọi khác | Consumer Trust, Web Trust | ELSS, Online Learning Satisfaction |
| Liên quan | 4 | 4 |
| Tóm tắt≠ | The Online Trust Scale measures consumer confidence and belief in online platforms (e-commerce websites, digital services, social platforms). Developed by researchers including Jarvenpaa, Tractinsky, and Vitale (2000) and Walker and Johnson (2006), this scale captures dimensions of perceived security, vendor reliability, privacy protection, and transaction confidence. Online trust is a critical antecedent to behavioral intention and actual purchase/usage in digital commerce contexts. | The E-Learning Satisfaction Scale measures learner satisfaction with online educational experiences across multiple dimensions including platform quality, instructor effectiveness, course content, peer interaction, and technical support. Developed through research by Bolliger, Halupa, Chi, and others studying online higher education, the scale helps institutions assess course quality, predict learner retention, and identify improvement opportunities in digital education delivery. |
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