So sánh phương pháp

	Điều tra tường thuật	Netnography
Lĩnh vực	Nghiên cứu định tính	Định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	2000	1997 (coined); 2010 (first comprehensive methodology book)
Người khởi xướng	D. Jean Clandinin and F. Michael Connelly	Robert V. Kozinets
Loại	Method	Qualitative research method
Công trình gốc	Clandinin, D. J., & Connelly, F. M. (2000). Narrative inquiry: Experience and story in qualitative research. Jossey-Bass.	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
Tên gọi khác	Narrative Analysis, Narrative Research, Life Story Method	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Liên quan	3	6
Tóm tắt	Narrative inquiry is a qualitative research methodology that treats stories and life narratives as primary data, analyzing how individuals construct meaning and identity through storytelling. Developed by D. Jean Clandinin and F. Michael Connelly (2000), narrative inquiry examines the narratives people tell about their lives, experiences, and transitions, understanding that people make sense of experience through narrative.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.