เปรียบเทียบวิธี

	ทฤษฎีฐานรากที่ใช้การกระตุ้นด้วยภาพ	ทฤษฎีฐานราก
สาขาวิชา	เชิงคุณภาพ	การวิจัยเชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1990s–2000s (formalized integration)	1967
ผู้ริเริ่ม	Synthesis of photo-elicitation (John Collier Jr., 1957) and grounded theory (Glaser & Strauss, 1967); integrated application developed across 1990s–2000s visual sociology	Barney Glaser and Anselm Strauss
ประเภท	Qualitative research design	Method
แหล่งต้นตำรับ	Clark, A. (2006). Anonymising research participants: Assumptions, ethics and practicalities. Social Research Update, 36, 1–4. (For broader context see also: Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.)	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
ชื่อเรียกอื่น	photo-elicitation grounded theory, visual GT, image-based grounded theory, VE-GT	GT, Grounded Theory Approach
ที่เกี่ยวข้อง	4	3
สรุป	Visual Elicitation Grounded Theory (VE-GT) is a qualitative design that augments classical grounded theory with visual elicitation techniques — photographs, drawings, video stills, or participant-produced images — as the primary stimulus for data collection. Instead of relying solely on verbal prompts, the researcher uses images to help participants articulate meanings, memories, and social processes that are difficult to express in words alone. The resulting interview data are then analysed using the full grounded theory analytic cycle of open coding, axial coding, and theoretical sampling to generate a substantive theory.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.