เปรียบเทียบวิธี
ดูวิธีที่เลือกเทียบกันแบบเคียงข้าง แถวที่ต่างกันจะถูกเน้นไว้
| การสำรวจโดยใช้โทรศัพท์× | การสำรวจ× | |
|---|---|---|
| สาขาวิชา | ระเบียบวิธีสำรวจ | ระเบียบวิธีสำรวจ |
| ตระกูล | Process / pipeline | Process / pipeline |
| ปีกำเนิด≠ | 1970s (widespread from mid-1970s; Groves & Kahn 1979 seminal text) | Late 19th century; systematic social-science use from 1940s |
| ผู้ริเริ่ม≠ | Groves & Kahn (foundational comparative study); CATI systems developed by Charles Cannell and colleagues at University of Michigan | Francis Galton, Charles Booth, and early social statisticians; formalised by Paul Lazarsfeld in the 1940s |
| ประเภท≠ | Quantitative / mixed-mode data collection | Quantitative (primarily) or mixed-methods data-collection instrument |
| แหล่งต้นตำรับ≠ | Groves, R. M., & Kahn, R. L. (1979). Surveys by telephone: A national comparison with personal interviews. Academic Press. link ↗ | Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th ed.). Wiley. ISBN: 978-1118456149 |
| ชื่อเรียกอื่น | CATI survey, computer-assisted telephone interview, telephone survey, phone survey | questionnaire survey, survey research, self-report survey, questionnaire study |
| ที่เกี่ยวข้อง≠ | 5 | 6 |
| สรุป≠ | A telephone-assisted survey is a structured data-collection method in which a trained interviewer administers a standardised questionnaire to respondents over the telephone, often supported by Computer-Assisted Telephone Interviewing (CATI) software. It combines the efficiency of remote administration with the response-quality advantages of live interviewer guidance, making it widely used in social, public-health, market-research, and political polling contexts. | A survey is a systematic data-collection method in which a standardised set of questions is posed to a sample of respondents to measure attitudes, behaviours, demographics, or other constructs. Surveys can be administered via paper, telephone, online platforms, or face-to-face. They are among the most widely used instruments in social, behavioural, health, and educational research because they can reach large, geographically dispersed samples at relatively low cost. |
| ScholarGateชุดข้อมูล ↗ |
|
|