เปรียบเทียบวิธี

	การสำรวจโดยใช้โทรศัพท์	การสำรวจออนไลน์
สาขาวิชา	ระเบียบวิธีสำรวจ	ระเบียบวิธีสำรวจ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1970s (widespread from mid-1970s; Groves & Kahn 1979 seminal text)	Mid-1990s (widespread scholarly adoption ~1995–2000)
ผู้ริเริ่ม	Groves & Kahn (foundational comparative study); CATI systems developed by Charles Cannell and colleagues at University of Michigan	Mick P. Couper, Don A. Dillman (early systematic frameworks)
ประเภท	Quantitative / mixed-mode data collection	Quantitative / mixed-methods data collection technique
แหล่งต้นตำรับ	Groves, R. M., & Kahn, R. L. (1979). Surveys by telephone: A national comparison with personal interviews. Academic Press.	Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494.
ชื่อเรียกอื่น	CATI survey, computer-assisted telephone interview, telephone survey, phone survey	web survey, internet survey, e-survey, computer-assisted web interviewing
ที่เกี่ยวข้อง	5	6
สรุป	A telephone-assisted survey is a structured data-collection method in which a trained interviewer administers a standardised questionnaire to respondents over the telephone, often supported by Computer-Assisted Telephone Interviewing (CATI) software. It combines the efficiency of remote administration with the response-quality advantages of live interviewer guidance, making it widely used in social, public-health, market-research, and political polling contexts.	An online survey is a structured data collection instrument hosted on a web platform and completed by respondents via internet-connected devices. It enables large-scale, geographically dispersed data gathering at low cost and with rapid turnaround. Respondents self-administer the questionnaire at their convenience, which reduces interviewer bias and permits automatic data capture. Online surveys are the dominant mode of survey research in social, behavioural, health, and market research today.