เปรียบเทียบวิธี
ดูวิธีที่เลือกเทียบกันแบบเคียงข้าง แถวที่ต่างกันจะถูกเน้นไว้
| การสำรวจโดยใช้โทรศัพท์× | การสำรวจผ่านมือถือ× | |
|---|---|---|
| สาขาวิชา | ระเบียบวิธีสำรวจ | ระเบียบวิธีสำรวจ |
| ตระกูล | Process / pipeline | Process / pipeline |
| ปีกำเนิด≠ | 1970s (widespread from mid-1970s; Groves & Kahn 1979 seminal text) | Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015) |
| ผู้ริเริ่ม≠ | Groves & Kahn (foundational comparative study); CATI systems developed by Charles Cannell and colleagues at University of Michigan | Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others) |
| ประเภท≠ | Quantitative / mixed-mode data collection | Quantitative / mixed data collection technique |
| แหล่งต้นตำรับ≠ | Groves, R. M., & Kahn, R. L. (1979). Surveys by telephone: A national comparison with personal interviews. Academic Press. link ↗ | Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560. DOI ↗ |
| ชื่อเรียกอื่น | CATI survey, computer-assisted telephone interview, telephone survey, phone survey | smartphone survey, mobile web survey, mobile questionnaire, m-survey |
| ที่เกี่ยวข้อง≠ | 5 | 6 |
| สรุป≠ | A telephone-assisted survey is a structured data-collection method in which a trained interviewer administers a standardised questionnaire to respondents over the telephone, often supported by Computer-Assisted Telephone Interviewing (CATI) software. It combines the efficiency of remote administration with the response-quality advantages of live interviewer guidance, making it widely used in social, public-health, market-research, and political polling contexts. | A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority. |
| ScholarGateชุดข้อมูล ↗ |
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