เปรียบเทียบวิธี

	การสำรวจโดยใช้โทรศัพท์	การสำรวจแบบพบหน้า
สาขาวิชา	ระเบียบวิธีสำรวจ	ระเบียบวิธีสำรวจ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1970s (widespread from mid-1970s; Groves & Kahn 1979 seminal text)	1930s–1940s (systematic survey era)
ผู้ริเริ่ม	Groves & Kahn (foundational comparative study); CATI systems developed by Charles Cannell and colleagues at University of Michigan	Established practice formalised in survey methodology (Gallup, Likert, and others from the 1930s–1940s)
ประเภท	Quantitative / mixed-mode data collection	Quantitative / mixed-mode data collection
แหล่งต้นตำรับ	Groves, R. M., & Kahn, R. L. (1979). Surveys by telephone: A national comparison with personal interviews. Academic Press.	Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications. ISBN: 978-1452259000
ชื่อเรียกอื่น	CATI survey, computer-assisted telephone interview, telephone survey, phone survey	personal interview survey, in-person survey, PAPI survey, door-to-door survey
ที่เกี่ยวข้อง	5	5
สรุป	A telephone-assisted survey is a structured data-collection method in which a trained interviewer administers a standardised questionnaire to respondents over the telephone, often supported by Computer-Assisted Telephone Interviewing (CATI) software. It combines the efficiency of remote administration with the response-quality advantages of live interviewer guidance, making it widely used in social, public-health, market-research, and political polling contexts.	A face-to-face survey is a structured data collection method in which a trained interviewer meets respondents in person and administers a standardised questionnaire. The interviewer reads questions aloud, clarifies wording when permitted by protocol, and records answers — either on paper (PAPI) or a laptop/tablet (CAPI). This mode consistently achieves higher response rates and better data quality for complex or sensitive questionnaires than self-administered alternatives, and is the reference standard in large-scale population surveys.