เปรียบเทียบวิธี

	การวิจัยสำรวจ	การวิเคราะห์แก่นสาระ
สาขาวิชา	การออกแบบการวิจัย	การวิจัยเชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	Late 19th century; methodologically systematised 1940s–1960s	2006
ผู้ริเริ่ม	Francis Galton, Charles Booth, and early social statisticians; systematised by Paul Lazarsfeld and colleagues at Columbia in the 1940s	Virginia Braun and Victoria Clarke
ประเภท	Quantitative (and mixed) non-experimental design	Method
แหล่งต้นตำรับ	Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications. ISBN: 978-1452259000	Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
ชื่อเรียกอื่น	survey methodology, questionnaire research, survey design, survey study	TA, Reflexive Thematic Analysis
ที่เกี่ยวข้อง	4	3
สรุป	Survey research is a quantitative (and sometimes mixed-methods) design in which a researcher collects standardised self-report data from a sample drawn from a defined population, using a questionnaire or structured interview. It is the dominant non-experimental strategy for describing population characteristics, estimating prevalence, mapping attitude distributions, and testing bivariate or multivariate associations across social, behavioural, and health sciences.	Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences.