เปรียบเทียบวิธี

	การวิเคราะห์ความหมายเชิงสัญศาสตร์	ชาติพันธุ์วรรณนา
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	Late 19th–early 20th century (Saussure ~1906–1911; Peirce ~1867–1914); systematic application in social research from the 1960s	c. 1922 (Malinowski's Argonauts of the Western Pacific)
ผู้ริเริ่ม	Ferdinand de Saussure (structural semiology); Charles Sanders Peirce (semiotic triads); Roland Barthes (applied cultural semiotics)	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
ประเภท	Qualitative research method	Qualitative fieldwork tradition
แหล่งต้นตำรับ	Barthes, R. (1967). Elements of Semiology (trans. A. Lavers & C. Smith). Hill and Wang.	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
ชื่อเรียกอื่น	semiotics, sign analysis, structural semiotics, semiological analysis	Etnografi, participant observation, fieldwork, ethnographic research
ที่เกี่ยวข้อง	6	5
สรุป	Semiotic analysis is a qualitative method for interpreting how signs — words, images, sounds, gestures, and objects — produce and communicate meaning within a cultural context. Drawing on the structural linguistics of Ferdinand de Saussure and the triadic sign theory of Charles Sanders Peirce, and popularised as a research tool by Roland Barthes, semiotics moves beyond surface denotation to expose the connotative and ideological meanings embedded in texts and visual culture.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.