เปรียบเทียบวิธี

	Perceived Value Scale for Tourism	มาตรวัดคุณภาพการบริการของโรงแรม
สาขาวิชา	การจัดการการท่องเที่ยว	การจัดการการท่องเที่ยว
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1988	2003
ผู้ริเริ่ม	Zeithaml, V. A.; Petrick, J. F.	Getty, J. M., & Getty, R. L.
ประเภท	Self-report questionnaire	Self-report questionnaire / Expectancy-disconfirmation scale
แหล่งต้นตำรับ	Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.	Getty, J. M., & Getty, R. L. (2003). Lodging quality index (LQI): Assessing Expectations and Perceptions of Lodging Quality. Cornell Hotel and Restaurant Administration Quarterly, 44(2), 33-46.
ชื่อเรียกอื่น	PVST, Tourism Perceived Value	HSQS, Lodging Quality Index, LQI
ที่เกี่ยวข้อง	5	5
สรุป	The Perceived Value Scale for Tourism (PVST) measures visitors' judgments of whether tourism experiences deliver fair value—balancing perceived benefits (quality of experience, emotional satisfaction, novelty) against perceived costs (monetary price, time investment, effort). Rooted in Zeithaml's value perception theory (1988) and extended by Petrick (2002) to leisure contexts, the PVST operationalizes value as multidimensional (not price alone), capturing emotional and relative components alongside financial fairness. Value perception is a critical satisfaction driver and predictor of repeat visitation and word-of-mouth, particularly for experiences with high upfront investment and uncertain return.	The Hotel Service Quality Scale (HSQS), including the Lodging Quality Index (LQI) developed by Getty & Getty (2003), measures guest perceptions of hotel service quality across multiple dimensions (room comfort, staff responsiveness, facilities, value). Using expectancy-disconfirmation theory, it captures not only perceived quality but the gap between expectations and reality, enabling precise diagnosis of service strengths and improvement priorities. Essential for hospitality managers seeking competitive positioning through service excellence and for franchisees maintaining brand standards.