เปรียบเทียบวิธี

	การสำรวจผ่านมือถือ	การสำรวจออนไลน์	การสัมภาษณ์แบบมีโครงสร้าง
สาขาวิชา	ระเบียบวิธีสำรวจ	ระเบียบวิธีสำรวจ	ระเบียบวิธีสำรวจ
ตระกูล	Process / pipeline	Process / pipeline	Process / pipeline
ปีกำเนิด	Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015)	Mid-1990s (widespread scholarly adoption ~1995–2000)	1940s–1950s
ผู้ริเริ่ม	Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others)	Mick P. Couper, Don A. Dillman (early systematic frameworks)	Survey research tradition; formalized by Campbell, Katona, and Kahn in mid-20th century
ประเภท	Quantitative / mixed data collection technique	Quantitative / mixed-methods data collection technique	Quantitative / mixed data collection technique
แหล่งต้นตำรับ	Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560.	Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494.	Fontana, A., & Frey, J. H. (2000). The interview: From structured questions to negotiated text. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of Qualitative Research (2nd ed., pp. 645–672). Sage.
ชื่อเรียกอื่น	smartphone survey, mobile web survey, mobile questionnaire, m-survey	web survey, internet survey, e-survey, computer-assisted web interviewing	standardized interview, formal interview, schedule-based interview, fixed-format interview
ที่เกี่ยวข้อง	6	6	4
สรุป	A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority.	An online survey is a structured data collection instrument hosted on a web platform and completed by respondents via internet-connected devices. It enables large-scale, geographically dispersed data gathering at low cost and with rapid turnaround. Respondents self-administer the questionnaire at their convenience, which reduces interviewer bias and permits automatic data capture. Online surveys are the dominant mode of survey research in social, behavioural, health, and market research today.	A structured interview is a data collection technique in which every participant is asked exactly the same pre-specified questions in the same order, using standardized wording. Because the interview schedule is fixed, responses across participants are directly comparable, enabling quantitative aggregation and statistical analysis. It sits at the most standardized end of the interview continuum, between the self-administered questionnaire and the semi-structured interview.