เปรียบเทียบวิธี

	การวิเคราะห์การแบ่งส่วนตลาด	มูลค่าตลอดช่วงชีวิตของลูกค้า
สาขาวิชา	การตลาด	การตลาด
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1980	1996
ผู้ริเริ่ม	Philip Kotler and William Perreault Jr.	Robert Blattberg and John Deighton
ประเภท	Statistical segmentation methodology	Financial modeling methodology
แหล่งต้นตำรับ	Wedel, M., & Kamakura, W. A. (2002). Introduction to the Special Issue on Market Segmentation. International Journal of Research in Marketing, 19(3), 181-183.	Blattberg, R. C., Getz, G., & Thomas, J. S. (2001). Customer Equity: Building and Managing Relationships as Assets. Harvard Business School Press. ISBN: 978-0875847191
ชื่อเรียกอื่น	Customer Segmentation, Market Partitioning	CLV, LTV, Customer Value
ที่เกี่ยวข้อง	5	5
สรุป	Market Segmentation Analysis is a systematic approach to dividing a heterogeneous market into smaller, homogeneous groups (segments) that share similar needs, behaviors, preferences, or characteristics. Developed through advances in statistical clustering and customer analytics, this methodology enables companies to tailor marketing strategies, product offerings, and customer experiences to specific audience groups rather than treating the market as a single entity.	Customer Lifetime Value (CLV) is a financial metric that quantifies the total profit a company expects to generate from its relationship with a customer over the entire duration of that relationship. Developed through work by Blattberg, Getz, and Thomas in the 1990s-2000s, CLV integrates acquisition costs, purchase behavior, retention rates, and margin information to estimate the net present value of each customer.