เปรียบเทียบวิธี

	การวิเคราะห์อรรถปริวรรตเชิงตีความ	การวิเคราะห์วาทกรรมเชิงวิพากษ์เชิงตีความ
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1960s–1990s	1990s–2000s
ผู้ริเริ่ม	Ferdinand de Saussure (foundational semiology); Roland Barthes (cultural/media application); Gunther Kress & Theo van Leeuwen (social semiotics)	Norman Fairclough; Ruth Wodak; Teun A. van Dijk (interpretive framing developed through constructivist qualitative traditions)
ประเภท	Qualitative interpretive analysis	Qualitative discourse analysis design
แหล่งต้นตำรับ	Barthes, R. (1967). Elements of Semiology. Hill and Wang. ISBN: 978-0809013753	Fairclough, N. (1992). Discourse and Social Change. Polity Press. ISBN: 978-0745612126
ชื่อเรียกอื่น	semiotic discourse analysis, interpretive semiotics, social semiotics analysis, ISA	interpretive CDA, constructivist critical discourse analysis, meaning-centred CDA, CDA-interpretivist
ที่เกี่ยวข้อง	6	6
สรุป	Interpretive semiotic analysis is a qualitative method that examines how signs — words, images, symbols, gestures, and sounds — produce meaning within specific social and cultural contexts. Drawing on Saussurean semiology and Barthesian cultural analysis, the approach moves beyond surface-level description to uncover the layered, context-bound meanings that sign systems generate. It is widely used in media studies, communication, education, marketing, and cultural research to reveal how representations shape social reality.	Interpretive critical discourse analysis (interpretive CDA) combines the power-and-ideology lens of critical discourse analysis with an interpretivist epistemology that foregrounds meaning-making, context, and the researcher's own positionality. It examines how language constructs social reality, legitimises or challenges power relations, and circulates ideological assumptions — while acknowledging that both the texts under study and the analyst's reading of them are socially situated and context-dependent.