เปรียบเทียบวิธี

	ชาติพันธุ์วรรณนาดิจิทัลเชิงตีความ	ชาติพันธุ์วรรณนา
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	Late 1990s–2000s	c. 1922 (Malinowski's Argonauts of the Western Pacific)
ผู้ริเริ่ม	Christine Hine; Sarah Pink and colleagues	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
ประเภท	Qualitative research design	Qualitative fieldwork tradition
แหล่งต้นตำรับ	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
ชื่อเรียกอื่น	virtual ethnography (interpretivist), online ethnography, internet ethnography, digital fieldwork	Etnografi, participant observation, fieldwork, ethnographic research
ที่เกี่ยวข้อง	4	5
สรุป	Interpretive digital ethnography is a qualitative research design that studies human cultures, communities, and practices as they emerge and unfold in digital spaces. Drawing on the interpretivist tradition, it treats online environments as genuine cultural sites and uses sustained, participant-oriented fieldwork to produce rich, context-sensitive accounts of how people create meaning through digital interaction.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.