เปรียบเทียบวิธี

	การลงรหัสแบบอ้างอิงคำพูดผู้ให้ข้อมูล	ทฤษฎีฐานราก
สาขาวิชา	เชิงคุณภาพ	การวิจัยเชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1967 (grounded theory origins); widely codified as a distinct method from the 1990s onward	1967
ผู้ริเริ่ม	Barney G. Glaser and Anselm L. Strauss (grounded theory tradition); systematised and named by Johnny Saldaña	Barney Glaser and Anselm Strauss
ประเภท	Qualitative research method	Method
แหล่งต้นตำรับ	Saldaña, J. (2021). The Coding Manual for Qualitative Researchers (4th ed.). Sage. ISBN: 978-1529731743	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
ชื่อเรียกอื่น	verbatim coding, literal coding, first-cycle in vivo coding, indigenous coding	GT, Grounded Theory Approach
ที่เกี่ยวข้อง	6	3
สรุป	In vivo coding is a qualitative first-cycle coding strategy in which the researcher uses the participants' own words or short phrases verbatim as code labels, rather than imposing researcher-generated or theoretical language. The technique preserves the voice, meaning, and conceptual priorities of participants, making it especially valuable in grounded theory, phenomenology, and any study where honouring the emic (insider) perspective is central to analytic integrity.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.