เปรียบเทียบวิธี

	ทฤษฎีฐานราก	การวิจัยสำรวจ
สาขาวิชา	การวิจัยเชิงคุณภาพ	การออกแบบการวิจัย
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1967	Late 19th century; methodologically systematised 1940s–1960s
ผู้ริเริ่ม	Barney Glaser and Anselm Strauss	Francis Galton, Charles Booth, and early social statisticians; systematised by Paul Lazarsfeld and colleagues at Columbia in the 1940s
ประเภท	Method	Quantitative (and mixed) non-experimental design
แหล่งต้นตำรับ	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.	Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications. ISBN: 978-1452259000
ชื่อเรียกอื่น	GT, Grounded Theory Approach	survey methodology, questionnaire research, survey design, survey study
ที่เกี่ยวข้อง	3	4
สรุป	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.	Survey research is a quantitative (and sometimes mixed-methods) design in which a researcher collects standardised self-report data from a sample drawn from a defined population, using a questionnaire or structured interview. It is the dominant non-experimental strategy for describing population characteristics, estimating prevalence, mapping attitude distributions, and testing bivariate or multivariate associations across social, behavioural, and health sciences.