เปรียบเทียบวิธี
ดูวิธีที่เลือกเทียบกันแบบเคียงข้าง แถวที่ต่างกันจะถูกเน้นไว้
| มาตรวัดความตั้งใจซื้อสินค้าสีเขียว× | Sustainable Consumption Scale× | |
|---|---|---|
| สาขาวิชา | จิตวิทยาสิ่งแวดล้อม | จิตวิทยาสิ่งแวดล้อม |
| ตระกูล | Process / pipeline | Process / pipeline |
| ปีกำเนิด≠ | 1991 | 2008 |
| ผู้ริเริ่ม≠ | William B. Dodds, Kent Monroe, Dhruv Grewal | Anna M. Sundström, Iris Vermeir, Wim Verbeke |
| ประเภท≠ | Self-report intention and willingness-to-pay scale | Self-report frequency and behavior scale |
| แหล่งต้นตำรับ≠ | Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research, 28(3), 307–319. DOI ↗ | Sundström, A. M. (2014). An investigation of the relationship between sustainable values and consumption patterns. In Interdisciplinary book of sustainable development. InTech Press. link ↗ |
| ชื่อเรียกอื่น | GPIS, Eco-Friendly Purchase Intention | SCS, Sustainable Lifestyle Scale |
| ที่เกี่ยวข้อง≠ | 3 | 4 |
| สรุป≠ | The Green Purchase Intention Scale (GPIS) measures consumers' stated willingness and likelihood of purchasing environmentally friendly products, including their intention to pay premium prices for eco-labeled goods and their perceived value of sustainable alternatives. Developed from consumer behavior and willingness-to-pay frameworks (Dodds, Monroe, & Grewal, 1991; expanded by Thøgersen and others), the GPIS bridges environmental attitudes and actual purchasing behavior, a critical gap in sustainability research. The scale is widely used in marketing research, environmental policy evaluation, and studies examining whether environmental concern translates into purchasing decisions. | The Sustainable Consumption Scale (SCS) measures the extent to which individuals adopt sustainable and ethical consumption practices across multiple life domains including food, clothing, household products, transportation, and waste. Developed within ecological economics and consumer behavior frameworks (Sundström, 2014; Vermeir & Verbeke, 2008), the SCS captures integrated sustainable lifestyle rather than isolated green behaviors. The scale is widely used in research on sustainable consumption patterns, consumer segmentation for green marketing, and evaluation of sustainability interventions targeting lifestyle transformation. |
| ScholarGateชุดข้อมูล ↗ |
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